Selling an idea to one of your colleagues, convincing a customer or a partner, persuading your superiors, convincing individuals not under your supervision to work for you... sometimes without even realising it, you are selling all day long. The key to a successful career is closely linked to your capacity to defend your point of view, transmit your enthusiasm and bring the opinion of your employees into line with your preferred solutions. One is not born with charisma or personal influence. Convincing people can be learned. This original programme introduces you to the techniques of persuasion used by great salespeople. Because an idea is like a product or a service: it can be sold. Understanding the motivations of your employees so as to adapt to them, creating favourable grounds by asking pertinent quest ions, arguing effectively, responding to objections, concluding: this sequence is applicable to any act of persuasion between two individuals. You will master this sequence using this programme designed by a professional sales expert and tested with tens of thousands of “idea sellers”.
