Developing a strategy is no longer the prerogative of company directors. As responsibilities are decentralised, a growing number of managers find themselves at the head of profit centres or new activities and have to come up with proposals for their development. Every team manager must be capable of understanding the company strategy and explaining it to the employees. This training course attempts to explain company strategy and how companies define own goals and missions. The course will explain the basic vocabulary of strategic analysis and the two major corporate strategies: costs and differentiation. The course will help you to take a step back and analyse your activity and competitive position and to propose new strategies that fit in with the enterprise’s general strategy.
