How can you find a strong and distinct place for brands and their products in markets that are apparently saturated with other offers? How can you objectively analyse the marketing policies that have been applied and their results, redefine a marketing strategy based on this audit and then build an appropriate marketing plan? This practical, action-oriented programme, full of company case studies, is designed for non-marketing specialists. The course introduces the fundamentals of any marketing approach: consumer marketing, business-to-business or the marketing of services. If you occupy a position in another department and have to work with marketing managers, then this course will help you to understand the issues they face and to make a better contribution to the marketing policy of your company. If you manage a profit centre that includes a marketing manager, then this course will help you understand the available options and analyse all of the issues in order to take the right decisions.
