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首页 > 课程体系 > 销售与市场 > 准确定位你的营销组合
准确定位你的营销组合
  • 模块名称:
  • 准确定位你的营销组合
  • Title:
  • Build your “marketing mix” 
  • 内容简介:
  • 为你的产品或服务制定营销组合,然后着手实施,这其中涉及到一整套的营销活动。那么,什么是营销组合呢?应该怎样打造自己的产品或服务,为最终客户创造价值呢?你应该采取什么定价策略?可以通过哪些途径进行分销?你应该采用哪类传播方式、遵循什么样的规则才能保证你的广告宣传行之有效?这一系列以行动为导向的实用课程将带你找到这些问题的答案。本系列课程还将帮助非营销部门的人员改善与营销部门同事的沟通,更好地理解他们面对的挑战。  
  • Abstract:
  • Deciding on the marketing mix for your product or service and then implementing it involves carrying out the entire range of marketing activities. But what is the marketing mix? How do you build your product or service offer so that it creates value for the final client? What should your pricing policy be? In what ways can your offer be distributed? What sort of communication should you adopt and, in particular, what rules do you have to follow to ensure that your advertising is effective? This practical, action-oriented programme, full of company case studies, is designed for managers who are not marketing specialists. It will introduce you to the fundamentals of any marketing approach and help you to communicate with your colleagues in the marketing department, to gain a better understanding of the challenges they face and to take the right decisions.  
  • 模块课程:
  • 《何谓营销组合? 》
    《产品分析 》
    《定价策略 》
    《分销的理念 》
    《营销传播基础 》
    《广告基础 》
     
  • Lessons:
  • 《What is the marketing mix? 》
    《Analyzing your products 》
    《Choosing your pricing policy 》
    《Understanding the key ideas of distribution 》
    《Understanding the basics of communication 》
    《Understanding the basics of advertising 》
     

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