Selling is a complex process. To succeed, sales staff must have many personal qualities and a high level of know-how. Selling also presupposes a structured approach that relies on a logical sequence to keep the sales interviews on track. This programme will give you mastery of the "musts" of selling in order to optimise your operational effectiveness. It is based on techniques and practices that have been tested by the most successful professionals. These techniques and practices will allow you to run your sales interviews effectively while creating a trusting atmosphere with your clients.