In order to obtain a competitive advantage in their market, companies can choose to focus on price, innovation or image. That said, one of the most efficient ways of standing out from the competition is to offer a quality service the meets the expectations of clients while also contributing effectively to the corporate image as seen by the public. Customer orientation is a long-term strategy which demands that everyone in the company, from top management to entry-level staff, be involved. This requires a change in corporate mentality as well as a reconfiguration of internal organization with a view to focusing on customer expectations. Designed to help you communicate your corporate client strategy to your staff, this training programme presents you with the principal challenges as well as the practical methods to overcome them.